Episode 304: Fighting Food Waste and Building a Mission-Driven Startup Kari Morris | Co-Founder of Martie
Kari Morris is the co-founder of Martie.com, a mission-driven online discount grocery store tackling food waste and food access head-on. In this episode, she joins Kara to talk about disrupting the grocery industry, building a brand with impact, and how motherhood and art continue to shape her entrepreneurial journey. They dig into purpose-driven business models, how to lead with heart, and the real-life systems that make doing-it-all sustainable. If you're interested in food innovation, creative leadership, or scaling a values-first business, this episode is packed with real-world takeaways and inspiration.
“If there’s not a mission behind it that is better for the planet and better for people, then I think you really have to ask yourself why you’re doing it.”
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Follow along using the Transcript
(00:00:02) - Introduction to Kari Morris and Martie
(00:03:26) - The Origin of Martie and Its Mission
(00:06:18) - Addressing Food Scarcity and Waste
(00:08:29) - Joy and Creativity in Business
(00:09:58) - Managing Personal and Professional Relationships
(00:11:14) - The Impact of Motherhood on Food Choices
(00:13:51) - Defining Powerful Ladies
(00:15:18) - Incorporating Art into Life and Work
(00:20:41) - Balancing Work, Family, and Self-Care
(00:29:52) - Responding to Community Needs
(00:34:14) - Women and Solutions in Business
Related Episodes
Instagram: martiefoods
Website: martie.com
Email: hello@martie.com
Created and hosted by Kara Duffy
Audio Engineering & Editing by Jordan Duffy
Production by Amanda Kass
Graphic design by Anna Olinova
Music by Joakim Karud