Episode 316: Marketing Steps That Are Wasting Your Time | Julie Leffler | CEO & Founder of Big Hype Marketing
Julie Leffler is a marketing strategist who helps mission-driven brands cut through the noise and connect with their audience. In this episode, she and Kara talk about the most common marketing mistakes growing businesses make, how to measure what actually matters, and the tools that help purpose-led leaders make smart decisions without burnout. Whether you're a solopreneur or scaling a team, this conversation brings clarity to marketing strategy, content planning, and visibility.
“ I always say your website is like your handshake into your business. ”
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Follow along using the Transcript
(00:00:04) - Understanding Your Brand Identity
(00:00:51) - Julie Leffler's Journey in Marketing
(00:01:20) - Common Marketing Pitfalls
(00:08:00) - The Importance of Effective Messaging
(00:11:29) - Building Genuine Connections
(00:47:30) - The Power of Women Supporting Women
Related Episodes
Episode 298: Shannon Murray-Doffo | Chief Revenue Officer & Marketing Expert
Episode 288: Goldie Chan | Branding Expert, Writer & Speaker
Episode 227: Sanaz Dizaj | Brand Director Axel Arigato & Marketing Innovator
Instagram @bighypemarketing
YouTube: bighypemarketing
Facebook: bighypemarketing
Website: bighypemarketing.com
LinkedIn: linkedin julie-leffler
TikTok: bighypemarketing.com
Email: julie@bighypemarketing.com
Created and hosted by Kara Duffy
Audio Engineering & Editing by Jordan Duffy
Production by Amanda Kass
Graphic design by Anna Olinova
Music by Joakim Karud
